Have you still got that mindset that you’re an employee and not a business owner?
I know I get constantly bombarded from our employees saying, “Toni, we should offer this type of package.” Or “Toni, we should be doing this type of service.” And “Toni, we should be going outdoors and knock on people’s doors to get more business.” And each time I want to smack them across the head. I know, a bit violent. But I know you want to because your employees do not understand how much work is required for that.
And I know what else you’re thinking – WHY DON’T THEY GO DO IT?
Because they have the mindset of an employee.
What exactly is the employee mindset?
They think that the boss has to do everything. From thinking or planning to the execution and evaluation.
You need to let go. You need to make sure that you are able to say no.
“No. That deal’s not going to cut it.”
“No. I’m not making that an active deal. Back off and do your job.”
And I know that that’s really hard as an employer to an employee,
Remember that you also need that healthy relationship to make sure that you are both communicating in a professional manner.
But when is enough, enough?
You need to be focusing on the systems on hand and not try to go for the next shining thing. That next shining thing might and will kill your business. It will make you overworked and overwhelmed.
Because you do not know what you’re doing.
It’s out of your league and you do not know how to achieve it.
Unfortunately, with all the digital marketing that’s available for you today, it can and is very overwhelming and very, very confronting.
For today, I hope you are able to learn about making a stand. I really hope that you’re able to stand up and tell your employees, “No, I’m not doing that crap thing that you want me to do. If you really want to do it, you do it in your own time.”